Sunday, 29 November 2009
Saturday, 28 November 2009
Friday, 27 November 2009
Thursday, 26 November 2009
Slightly gutted, I came up with a very similar idea last year during a 2nd year project but never pitched it to Topshop... Unless of course one of my tutors / peers / guest tutors stole my idea and pitched it themselves (not impossible to be honest).
x x x
Wednesday, 25 November 2009
Earlier this year, High Street label Gap invited blogger Garance Doré (also an illustrator), to design an exclusive collection of T-shirts to be sold in the Gap Pop Up shop in Carnaby Street over London Fashion Week Spring/Summer 2010. I wanted to question Gap on why they chose to collaborate with a blogger and how it affected the sales and promotion of the project.
Lorraine Sandy is the Visual Production Manager for Gap Inc & Banana Republic.
R: What made you choose to collaborate with Garance Doré for the limited-edition T-shirt collection?
L: "We originally wanted to work with The Sartorialist ... who GAP have worked with in the past. Sadly he had already committed to an exhibition/book launch with Liberty's. He suggested Garance, his girlfriend I might add, as a possible instead, and after our PR team spoke to her and negotiated fees etc, she agreed."
R: Did you receive a lot of hype about the pop up store and the collection itself through her blog?
L: "Yes we did. She blogs on a daily basis, and had pictures of progress of setting the exhibition up, what she had done during the day. It was her usual diary style of writing, along with some illustrations too. I even managed to be on the site in a picture she took, although it was only from the back :(. Through the blog and Garance showing the T's there was a huge response from her 'fans' and in the end we printed more T's for the French store Collette to sell. It was an amazing response."
R: Do you consider blogging as another form of advertising?
L: "Absolutely. Anything written about you is a form of advertising and very good PR."
R: By commissioning Garance Doré alongside the likes of Pharell Williams, would you say that bloggers are catching up with music and fashion icons as the new 'celebrities'?
L: "I think that Garance is definitely proof of this. She has become a 'celebrity' herself, and is even one of the top 25 influential fashion people in the world. She has a huge following on her blog site, is interviewed as much herself by lots of fashion magazines."
To read Garance's blog and view more images visit http://www.garancedore.fr/en/2009/09/11/its-up/
A huge thanks to Lorraine for responding so quickly x x x
Monday, 23 November 2009
As part of my dissertation research, I am in the process of e-mailing various industry contacts with a few brief questions about their views on the 'Blogging Boom'. The point of this series of Q&As is to see how different industry professionals are responding to the rise in online media and blogging and how it has affected their jobs.
Claire Foster is the Associate Editor for WGSN's Footwear & Accessories trends department.
WGSN Profile : 'Since gaining a fashion design degree at UCE in Birmingham, Claire has been involved in a number of creative and womenswear design-based roles and projects. She established a womenswear design collective and retail space, which culminated in running her own womenswear and accessories label No Dice.'
R: How regularly do you visit Street Style blogs such as The Sartorialist and Face Hunter?
C: "Everyday more or less."
R: How important / relevant are these types of blogs to you when looking for new trends?
C: "They are very relevant as they give us an insight into how directional dressers are styling looks and referencing designers or just wearing something that we haven't seen before, around the world. The global appeal of these sites is massive for us too; the ability to see what people are wearing on the streets in so many different countries is great."
R: Which are your top 3 style blogs? - Why?
C: "Garance Doré, has beautiful pictures and a refreshing take on street style. Facehunter, great international coverage and slightly more directional street looks. The Sartorialist, classic, great photos, reliable content. Those are the three constant ones I guess, and the more established ones but there are a number that I dip into sporadically with more niche audiences."
R: Do you feel threatened or refreshed by these blogs that are celebrating individual style rather than people who follow trends? - Why?
C: "Definitely refreshed, it is brilliant to be able to see what people are doing with their own personal style. Most of the time you can identify the trends being played out in the photos from these blogs but sometimes you see something amazing and inspiring that you haven't seen before which is part of the reason for checking them so regularly."
R: What are your predictions for the future of fashion? - Is the future of fashion media online? Will fashion weeks end as all the shows turn to the Internet?
C: "I think online media is most probably the future of fashion, but I don't think that means the end of fashion weeks. I think it is still crucial to have those events as long as people can afford to put them on! But I do think we will start to see more online innovative projects to do with fashion in the near future."
Many Thanks Claire x