Are bloggers the new celebrity?
Photo-bloggers have become the new fashion elite with magazine editors, trend forecasters, designers and fashion lovers worldwide religiously following their websites. Several established bloggers were this season invited to sit in the front rows of the Fashion Week shows, alongside magazine editors and VIPs. Within the fashion world, these bloggers are the new celebrity.
Garance Doré & Scott Schuman - Better style & personality than Posh & Becks
I find it hugely exciting that The Sartoralist (22,986) has almost double the amount of followers on Twitter than Grazia (10,855)! It just shows how people are becoming much less influenced by trends dictated by magazines and more inspired by what real people are wearing on the streets. As much as I love Grazia (and I really do!), the whole point of these street style images are to celebrate people with individual style - not to tell everyone exactly what the subject is wearing and where we can steal their look from - that defeats the object of individuality. You might be inspired by the way someone wears their jacket but you don't have to go out and buy the same jacket and wear it the same way, just adapt the look to suit your own style.
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Good point - I think you're right, not only re fashion, but also popular culture, politics, science etc. Bloggers are having more and more impact and can react far more quickly to breaking trends and news than the old-fashioned MSM. The ability of readers to leave comments adds to a blogger's power to reflect "the moment" and can give instant feedback - fashion houses etc. should be monitoring the appropraite blogs to see how they're doing!
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