Tuesday, 23 February 2010

Ahead of the game: Burberry Prorsum

Last season, Burberry was one of the first to stream the LFW show live online, alongside a handful of other designers including Alexander McQueen and Louis Vuitton. It was obvious that the Fashion Week set up would significantly change this season, with the British Fashion Council announcing a digital schedule, showcasing over 40 shows and allowing the outside-in.

Christopher Bailey has been trying hard to make Burberry appeal to the digital age - streaming live and launching social networking site 'Art of the Trench'. This season he has succeeded to outdo other designers by streaming the Burberry Prorsum A/W 2010 Womenswear show live - and in 3D! Parties were held in New York, Paris, LA, Tokyo and Dubai where visitors were given 3D glasses to watch the show. Not one to take the easy route - Anna Wintour flew to London exclusively for this show, rather than attending the NY viewing.

At the Sketchbook offices, we turned the lights off, closed the curtains, turned the volume up and tuned in to watch the show (in regular 2D) online at 4pm today. There were a few technical hitches (especially at the beginning) and we thought it was going to crash but through 2 laptops and 3 websites, we managed to watch it!

As usual, the collection was full of "I wan't that one" pieces and we all "ooh-d" and "aah-d" in all the right places. We were very exited about the zip concept that allows the wearer to adapt a long jacked to a cropped jacket etc. I also loved the leather buckle details, brass buttons and high neck shirts.  The silhouettes are equally as flattering as always and I loved the earthy/military/navy inspired colour palette.

Missed the show? Watch the playback at: http://live.burberry.com/

No comments:

Post a Comment