Debenhams has become the first British retailer to feature a disabled model in its latest ad campaign. This move follows the decision to replace the size 10 mannequins in its Oxford Circus store with size 16s. Wheelchair bound Shannon Murray, is joined by Kate Fullman (a size 16 model), Tokumbo Daniel (a size 10) and Tess Montgomery (petite).
"This isn't just a one-off... We're committed to using disabled models in other photography with a second photo shoot already organised" - Jenny, Debenhams Blog Editor.
"I think this is a fabulous step forward by Debenhams and I'm proud to be part of such a big move towards positive representation of disability in high street fashion" Shannon Murray (in Debenhams Blog).
Will other retailers follow this positive step by embracing women of all shapes, sizes and disabilities? I would like to think so but I'm not entirely confident - we are living in a shallow world of stereotypes - tall, skinny and beautiful is usually the way forward...