Sunday, 3 January 2010

Men to dress like Bridget Jones

It was only a matter of time.. Control pants for men!

In a Telegraph article, Hilary Alexander writes: "The introduction of power pants for men is seen as a logical follow-on to the craze for skinny jeans, pioneered by snake-hipped rock-stars such as Keith Richards and Iggy Pop, and turned into a fashion cause-celebre by designers such as Hedi Slimane and Alexander McQueen".

Selfridges already stocks the 'core precision undershirts' but is now launching control pants by Equmen (essentially Spanx for men). As well as improving posture and shape, the Equmen products are suitable for sports and to help reduce back pain. The best perk - pardon my pun - is the enhanced profile men will get whilst wearing them. I suppose it's like a push-up bra for men, women have been wearing them for years so why shouldn't the men have their chance?

Equmen's mission statement:

Equmen enables men of the world to be at their best. Using the latest high performance technologies and state-of-the-art  designs, our garments are engineered to optimise and energise the body, from street to sport, work to weekend. Equmen is about looking sharp and living smart. Every man, every day, every wear".

1 comment:

  1. I feel a new screensaver coming on ....