Thursday, 26 November 2009

Topshop: Dress Me Up

Topshop have announced the launch of their exclusive charity initiative 'Dress Me Up' which gives us the chance to hire a celebrity dress for the night for just £40. Only available in the Oxford Circus branch, the 'Dress Me Up' rails hold designer dresses donated by designers such as Marios Schwab and Richard Nicoll as well as celebrities including Erin O'Conner, Frieda Finto and Scarlett Johansson. All proceeds are being donated to Help The Aged and Age Concern. 

Dolce & Gabbana dress donated by Peaches Geldoff

Visit the store to try on the dresses between now and 6th December (after 1pm) and if the desired dress is available on the date you want it (between 7th and 23rd December), you need to quickly make your payment to secure it. After the hire period, all the dresses will be putting up for auction. The hiring details can be viewed on the Topshop website.

Richard Nicoll dress donated by the designer himself

Topshop claims to be dry cleaning the dresses before you hire them - dresses must be returned by 12 but the next person can collect it from 1 - I hope they have a really fast laundry service or someones  going to have to wear somebody else's sweaty dress each day for 16 days!

Slightly gutted, I came up with a very similar idea last year during a 2nd year project but never pitched it to Topshop... Unless of course one of my tutors / peers / guest tutors stole my idea and pitched it themselves (not impossible to be honest). 

x x x

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